Time to optimise your

Improve business KPIs of your website or app by receiving a world-class UX audit and consultation.

SEE UX AUDIT TYPES  ➜
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CTA Digital is a UX consulting agency founded by the ex-Google UX team member Anna Potanina, specializing in optimizing user experiences for clients.

The agency offers the all-time-popular UX workshop formats, refined over years of testing with the Google UX team, including Mobile UX audits, Mobile Labs, and Google Design Sprints.

Book a free discovery call with our Founder, an internationally recognized UX expert and speaker, and former Google UX team member.
BOOK A FREE CALL ➜
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9
Years in UX
Consulting
Learnings from
700+
UX Projects
5.0
UX Workshop
Satisfaction Rate
Certified
Google
Better Web Partner

Why does my business need a UX consultation?

Receive an external point of view on your design

Working on one product can lead to loss of perspective and overlooked success factors. Gain fresh insights by having professionals review your design, drawing from years of expertise collaborating with product owners, designers, and C-level executives globally.

Boost conversion rates and ROI from marketing campaigns

Are you maximizing your current design's potential before investing in acquiring new customers or expanding product lines? Evaluate your design against UX best practices and expert consultant opinions.

Understand your user, their behaviors and needs

Learn what works, apply a test-and-learn approach to each suggested change, and  be confident that you are driving the change that really matters for the user.

Stay on top of industry trends, regulations, and user expectations

While good UX is essential for many companies, product leaders still have much to learn in specific areas like mobile design, accessibility, sustainability, AI integrations, and user privacy. Gain insights from specialized experts on how your product addresses these contemporary challenges by focusing on specific themes.

Prioritize optimizing your current design over launching new features

Product teams are often focused on launching new products, but significant value lies in improving existing flows and ensuring foundational elements are optimized. By addressing low-hanging fruit as well as implementing significant changes, you can capture the value of optimization and build a business case for leadership.

Design-focused companies outperform the rest

Adopting an optimization mindset fosters a culture of product excellence. Partner with an expert to transition from a revolutionary redesign model of launching big changes all at once to an evolutionary approach, testing changes gradually.

Trusted by 100+ brands you already love

Movavi company logo

I loved the way the whole process around the workshop was organized. Everything was straightforward and clear: everything we had to prepare, everything we were expecting from you. Your communication is always on point. It is the same throughout the workshop. You commented on every recommendation, every suggestion. I loved that you understand that not all of the suggestions are simple to implement, but you emphasize their relevance so that we would consider trying the implementation anyway. Also, you're great at handling untypical situations. The consultant assisting the main speaker while she wasn't able to keep presenting was ready to jump in and keep the workshop going.

Valeria Shevtsova, Lead Content Manager, Movavi
⭐⭐⭐⭐⭐
Loreal company logo

Great walkthrough of the UX recommendations, providing a clear analysis of the consumer search journey. Your use of established frameworks to suggest simple, actionable improvements is appreciated, especially in how they enhance key touchpoints within the overall user experience. The focus on reducing friction while driving engagement aligns well with our objectives.

Michel Roeleveld, Head of Product, Property Finder
⭐⭐⭐⭐⭐
Loreal company logo

Anna worked closely with L'Oreal CDO team on UX transformation. The inspiration that she spread through her presentations, support and precise structure of Conversion Rate Optimization made a huge shift in the process towards an agile approach. As a result, we increased the conversion rate for the majority of our websites.

Elena Epstein, Digital Strategy, L'Oreal
⭐⭐⭐⭐⭐
Wrike company logo

Anna's expertise and leadership were pivotal in improving our mobile user experience, resulting in a significant increase in our conversion rate and a decrease in CPA. She consistently demonstrated a deep understanding of UX optimization and provided invaluable insights that enhanced our project's success.

Oleg Monakhov, Marketing Specialist, ex-Wrike
⭐⭐⭐⭐⭐
Lamoda company logo

As a product manager, I was intrigued to see how the Google Design Sprint works as a method to solve a significant UX challenge. Together with Anna and her team, we decided to run a sprint focused on improving our app navigation, which was not an easy task at all. The format really helped bring all stakeholders into the room, unpack the problem, and collectively decide on a solution while having so much fun in the process. We even ended up testing paper prototypes with real users. It was amazing to see the magic of Google methods in action, which teaches one to fail early while still being scrappy.

Nadezda Korchak, Product Manager, Lamoda
⭐⭐⭐⭐⭐
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3 Reasons To Work With Us

1. Recieve clear, actionable recommendations, complete with visual examples, mockups, and ready-to-implement plans.

2. Leverage the expertise of ex-Google product professionals for superior product design and streamlined processes.

3. Gain valuable recommendations tailored to your team's needs. Experience bespoke workshops led by top-rated international speakers.

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How does it work?

Discovery Call
Getting to know each other, define the UX problem and the right consultation format
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UX Workshop
Gain actionable UX insights tailored for your team's success
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Follow-up calls
Attain assistance, build confidence and benefit from additional support
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Project Brief
Your team fills out a form and submits app links for analysis
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UX report & prioritisation framework
Receive a detailed presentation with tailored UX practices and an implementation strategy
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Your success story or case study
We want to see you succeed and achieve greater business goals
Discovery Call
Getting to know each other, define the UX problem and the right consultation format
Icon showing a video call via a computer
Project Brief
Your team fills out a form and submits app links for analysis
Icon showing a project plan
UX Workshop
Gain actionable UX insights tailored for your team's success
Icon showing a computer screen with a video conference
UX report & prioritisation framework
Receive a detailed presentation with tailored UX practices and an implementation strategy
Icon showing a report next to a mobile phone
Follow-up calls
Attain assistance, build confidence and benefit from additional support
Icon showing feedback messages
Your success story or case study
We want to see you succeed and achieve greater business goals
Icon showing a gobelet on top of a mobile phone
A screenshot of a website showing a successful implementation

9 Years of UX consulting taught us: small changes lead to big impact

Our Team

A picture of Anna Potanina
Anna Potanina
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Founder and Head of UX Consulting
ex-Google, 10+ years in consulting, 6 years in UX consulting, learnings from 700+ projects, Google-Certified Design Sprint Master, NNg-certified UX professional
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Alex Petrov
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Head of Operations and WebTech Consulting
ex-Google, 10+ years in Marketing, Analytics, Product Management. Business Development and Operations consultant.
A picture of Oleksandr Pazhyn
Oleksandr Pazhyn
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Senior UX Consultant
14 years in Product Design, 6 years in UX consulting, ex-Google Developers Group, ICAgile Certified Professional. Product Designer and Manager.
A picture of Svetlana Troshneva
Svetlana Troshneva
LinkedIn logo
Social Media and UX Knowledge Manager
6+ years in project management, 3+ years in product marketing and community management

Not ready to for a consultation just yet? Explore our free resources on UX and CRO, published just for you

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Our Domain of Expertise

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What industries we work with:

Retail

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E-commerce, Marketplaces, Omnichannel, Luxury Goods, Consumer Packaged Goods (CPG).

Travel

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Online Travel Agencies (OTAs), Airline Bookings, Hotel Reservations, Travel Aggregators, Travel services.

Finance

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Banking, Insurance, Forex, FinTech, Investment Management.

SaaS

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Customer Relationship Management (CRM), Project Management, Collaboration Tools, Marketing Automation.

Education

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Online Courses, Learning Management Systems (LMS), Educational Apps, Tutoring Services.

Health & Wellness

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Telemedicine, Fitness Apps, Mental Health Platforms, Wellness Products.

Telecommunications

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Mobile Networks, Broadband Services, VoIP Services, Satellite Communications.

Real Estate

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Residential Sales, Commercial Property, Real Estate Investment.

Auto

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Vehicle sales, Aggregators, Auto Parts, Dealerships, Ride-Sharing Services.

Food Tech

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Food Delivery, Meal Kits, Restaurant Booking systems, Online Grocery Services.

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What areas of UX we can help you with:

Mobile Web UX

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We focus on Mobile UX due to the limited screen space and greater challenges. However, most of our recommendations are also applicable to Desktop.

App UX

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Apps have become highly competitive, making it challenging for brands to stand out on native platforms. Fortunately, our fresh research and expertise can help you improve your app's onboarding flows and in-app experiences.

AI UX

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Thinking of implementing AI to enhance user experience on your website?

User Testing & Interviews

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We conduct usability tests, user interviews, and provide guidance on leveraging insights for your testing process and organizational reporting.

Optimisation Culture

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Let's transition from revolutionary redesigns to an evolutionary approach! We believe that true change often begins with a shift in mindset, and we offer specialized workshops to help your organization embrace a culture of product excellence.

Speed & Performance

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We offer extensive technical expertise to assess if your website meets speed requirements and fulfills all technical criteria, including cookie migration readiness and PWA features, among others.

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Design is half communication and half - communication.
Maxim Leyzerovich
Call To Action Digital - Time to optimise your design
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