UX Playbooks:
Download the full list of best practices and best-in-class examples for your industry

Best-in-class industry examples, mockups and features
Not only what, but also why: links to research and case studies
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Homepage Retail UX Free Playbook

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What Homepage UX Retail Playbook Will Teach You

User Experience Best practices – Learn what are the must haves on the homepage to create a good first impression.
Google Analytics best practices – How to make sure you are set up for measuring success of your UX changes.
Speed and Performance of your homepage – Importance and best practices of monitoring your website speed.
The role of Mobile – How users interact with ecommerce websites on mobile and why this playbook is focused on Mobile best practices.
Useful resources – Where to find more best practices, know-hows and tools to achieve great UX.

What does the playbook contain?

Actionable guidelines and best practices
Mock-ups and examples how the “good” UX looks like
Industry Research supporting best practices
Industry case studies
Screenshots of tools for Speed and Google Analytics - where exactly you can look for the data
Framework for the full Retail UX Playbook
Get now for free

Examples of insights

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Over multiple rounds and years of usability testing, it has been observed that a subset of users often will benefit from some help when it comes to beginning to explore the products on the site. Sometimes this help can take the form of product-finding wizards, though we also observe that more general navigational guides based on, for example, the type of user
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You might also find it useful to do side by side video comparisons against competitors aswell as those who are best in class in other industries. Use https://www.webpagetest.org/(under the advanced settings) to capture videos of pages loading.
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Instead of rotating carousel:
Turn off the animation
Put user in control to allow user-initiated content exploraiton
Invite them to swipe with a mix of design elements
Randomise showing the first ones to ensure they all get attention
Implement the tracking
”

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