UX Playbooks:
Download the full list of best practices and best-in-class examples for your industry

Best-in-class industry examples, mockups and features
Not only what, but also why: links to research and case studies
Best value in the industry - highly rated by our customers!

Homepage Retail UX Free Playbook

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What Homepage UX Retail Playbook Will Teach You

User Experience Best practices – Learn what are the must haves on the homepage to create a good first impression.
Google Analytics best practices
– How to make sure you are set up for measuring success of your UX changes.
Speed and Performance of your homepage
– Importance and best practices of monitoring your website speed.
The role of Mobile
– How users interact with ecommerce websites on mobile and why this playbook is focused on Mobile best practices.
Useful resources
– Where to find more best practices, know-hows and tools to achieve great UX.

What does the playbook contain?

Actionable guidelines and best practices
Mock-ups and examples how the “good” UX looks like
Industry Research supporting best practices
Industry case studies
Screenshots of tools for Speed and Google Analytics - where exactly you can look for the data
Framework for the full Retail UX Playbook

Examples of insights

Over multiple rounds and years of usability testing, it has been observed that a subset of users often will benefit from some help when it comes to beginning to explore the products on the site. Sometimes this help can take the form of product-finding wizards, though we also observe that more general navigational guides based on, for example, the type of user
You might also find it useful to do side by side video comparisons against competitors aswell as those who are best in class in other industries. Use https://www.webpagetest.org/(under the advanced settings) to capture videos of pages loading.
Instead of rotating carousel:
Turn off the animation
Put user in control to allow user-initiated content exploraiton
Invite them to swipe with a mix of design elements
Randomise showing the first ones to ensure they all get attention
Implement the tracking

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