Case Studies

An icon showing a website design on mobile before and after
An icon showing design of a website on mobile before and after the improvement

CASE STUDY: USER JOURNEY REVIEW

Small UX changes driving big impact in apps

The team optimized the brand’s in-app experience, expanded the user base, and increased in-app conversions by adopting a test-and-learn approach.*

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An icon showing design of a website on mobile before and after the improvement
An icon showing design of a website on mobile before and after the improvement
BEFORE
AFTER
An icon showing 1Life website design before the improvement
An icon showing 1Life website design before the improvement
+65%
mCVR

CASE STUDY: SINGLE-PAGE REVIEW & DESIGN SPRINT

1Life improves landing page experience at the Google Design Sprint

1Life redesigned their homepage and launched the split test within 2 weeks and fully launched a new version after 1 month after Google Design Sprint*

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BEFORE
AFTER
An icon showing 1Life website design before the improvement
An icon showing 1Life website design after the improvement
+65%
mCVR
BEFORE
AFTER
An icon showing Loreal website design before the improvement
An icon showing Loreal website design before the improvement
Redken logoKiehls logoLaRoche Logo

CASE STUDY: FULL UX REVIEW

L’OREAL builds cross-brand UX optimisation culture

The L’Oreal team manages 15+ brands with separate websites facing similar challenges in conversion rate optimization, mobile design, and A/B testing. For the past 1.5 years, their digital teams have collaborated with UX consultants on mobile design best practices, A/B testing, qualitative research, user labs, and fostering an experimentation culture. Services delivered include:

- Design sprint for 12 brands
- Full-day workshop on testing and optimization culture, user testing, and the importance of qualitative research for 12 brands
- Landing Page UX workshops for standalone brandsA/B testing Q&A sessions
- Follow-up calls to review A/B testing results for each brand
- Shared self-learning resources and playbooks with UX best practices

The results: The L’Oreal team adopted a testing approach, initiating quantitative tests with Google Optimize and hiring an agency for qualitative research. Product teams began cross-functional knowledge sharing on UX optimization and hired full-time employees to build a testing culture.*

+18%
+14%
+69%
Mobile Conversion Rate
Incremental Conversion Rate
In-Site Promo Clicks
+Shared Optimisatuion Culture
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BEFORE
AFTER
An icon showing Loreal website design before the improvement
An icon showing Loreal website design after the improvement
Redken logoKiehls logolaroche logo
*Our case studies were published during our time at Google, but we'd love to create a new one with you at CTA Digital.

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