Free Resources

In this special episode of the Anthropology of AI podcast, ex-Google UX expert Anna Potanina shares how AI is transforming product design and empowering a new generation of solopreneurs. From UX audits powered by AI to region-specific design challenges, she explores the realities behind the hype and what it truly takes to build better, faster, and more human-first digital products in an AI-driven world.

In Southeast Asia’s mobile-first economy, great UX isn’t a bonus, it’s a growth engine. This article breaks down five proven strategies to help marketing, product, and UX teams design mobile experiences that actually drive business results. Learn how companies like Headspace, Canva, and Zomato turn smarter onboarding, personalization, and web-to-app funnels into better retention and higher conversions.

Revealing the price too early tanked conversions by 30%. That’s one of the boldest moves Bioniq made - and it paid off. Instead of leading with cost, they built a journey that walks each user through a health quiz, analyzes their data, and presents a custom supplements blend (with their name on the jar) thus setting the context and expectations for the user before showing a price tag.

Explore Anna Potanina’s journey from Google UX consultant to founder of Call to Action Digital. Learn how mindful leadership and mobile-first design empower her global clients to create standout user experiences and boost their business conversions.

Discover how balancing Warmth and Competence on your landing pages can build trust and drive conversions. Inspired by Codie Sanchez’s podcast, this guide shares actionable UX tips to create emotional connections while showcasing credibility, ensuring your audience feels both engaged and confident.

Learn how our user journey UX audit uses data-driven insights to optimize the customer journey, reduce friction, and elevate user engagement across your product.

Discover how a UX audit can identify hidden pain points in the user journey, boost conversions, enhance engagement, and create a more intuitive customer experience.

Discover how a UX audit can transform your digital product by identifying pain points in the user journey. Learn to boost engagement, streamline navigation, and drive conversions with actionable insights tailored to enhance user experience.

A design sprint helped Edgar, a South African fashion retailer, revamp its homepage, removing an animated carousel, optimizing UX, and boosting online sales. The sprint fostered collaboration across teams, making the entire company accountable for enhancing the customer experience and value chain.

A design sprint in South Africa helped One Life, an insurance company, redesign its landing page. In one day, they created a new prototype with concise forms, key call-to-actions, and improved visuals. The sprint turned ideas into action, leading to a superior page launched just a month later.

Unlock the secret to app success with insights from our CEO’s article and our extensive experience in health and wellness apps: simplicity. Discover how focusing on one key action per screen can boost user satisfaction and long-term engagement.

Join Anna as she reveals how to balance creativity with UX best practices. Learn how A/B testing, clear value propositions, effective CTAs, and impactful visuals can elevate user experience and boost conversion rates.

Learn how to boost app conversions with Google's Mobile UX best practices and Anna. Discover key strategies for effective onboarding, seamless checkout, and re-engagement techniques to keep users returning.

Anna Potanina is sharing best practices and wins when it comes to good user experience on mobile. Along with real examples and case studies there is also a tricky organisational part that different companies are struggling with.

Mobile UX Marathon webinar series gives insight on how to enhance your mobile web user experience and conversion rates. Explore CRO maturity models, and learn about qualitative and quantitative research methods for impactful insights.

Explore this Mobile UX Marathon episode for expert insights on enhancing mobile user experience using Google Analytics. Learn to analyze key reports, prioritize UX improvements, and optimize conversions.

Discover A/B Testing essentials in the Mobile UX Marathon webinar. Learn its importance, methodologies, and how to craft effective hypotheses to enhance mobile user experience and boost conversion rates.

This episode of Google's Mobile UX Marathon will help you learn best practices for designing product pages, optimizing checkouts, and creating seamless forms. Watch, engage, and improve conversions.

Join the Mobile UX Marathon webinar on design sprints. Learn sprint methodology, mindset, and how to optimize web experiences. Perfect for improving UX and boosting conversion rates.

Google-led series exploring best practices in mobile navigation, search, and product listings to boost user experience and conversion rates.

Join Google's Mobile UX Marathon to master homepage and landing page design with expert tips on value propositions, CTAs, and visuals, aimed at enhancing mobile user experience and conversions.