Card sorting

Card Sorting

Card sorting is a simple way to figure out how people naturally organize information. You give users a bunch of topics (written on cards) and ask them to group them in a way that makes sense to them. This helps businesses set up websites, apps, or menus in a way that feels logical and easy to use.

Why it’s important for your business

If people can’t find what they’re looking for, they’ll get frustrated and leave. Card sorting helps businesses organize information the way users expect, making navigation smoother. It’s an easy way to improve websites and apps without guessing what works.

Examples

1. E-commerce: An online store asks customers to group product categories - some put "Sneakers" under "Shoes," while others put it under "Sportswear." This helps them set up their menu in a way that makes sense to shoppers.
2. Finance: A banking app tests where users expect to find "Transfers" - under "Payments" or "Accounts?" The results help them design a clearer menu.
3. Travel-Tech: A flight booking site checks if users think "Baggage Policy" belongs under "Check-in" or "Flight Details," helping them place it where travelers expect.

Card sorting makes websites and apps easier to use by matching how people actually think, not just how businesses assume they do.

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