Conversion tracking

Conversion Tracking

Conversion tracking is the process of monitoring and measuring specific actions users take on your website or app, such as making a purchase, signing up, or completing a booking. It helps you understand how many people are completing the goals you’ve set for your business. This data shows you what’s working and where you may need to make improvements.

Why it’s important for your business

Conversion tracking is key to knowing if your marketing efforts, website design, or product features are effective. It lets you see which strategies bring results and which don’t, so you can spend your time and money on what works. For any business, tracking conversions is essential for making better decisions, improving user experiences, and increasing revenue.

Examples

1. E-commerce: An online store tracks conversions to see how many visitors add items to their cart and complete the checkout process. If drop-offs happen during checkout, they simplify the payment process to improve sales.
2. Travel-Tech: A booking platform uses conversion tracking to measure how many users search for flights and then book tickets. Based on the data, they improve filters and recommendations to encourage more bookings.
3. Health: A telehealth platform tracks how many users book consultations after viewing doctor profiles. If the numbers are low, they adjust the design to make booking easier and clearer.

Conversion tracking helps you see what’s driving results and where users face challenges, so you can make changes that lead to more success.

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