Guerrilla testing

Guerrilla Testing

Guerrilla testing is a quick and informal way to test a product by asking random people for feedback. Instead of setting up a formal study, businesses take their design or prototype to public places—like a café or mall—and see how everyday people react. This method helps identify issues early without spending a lot of time or money.

Why it’s important for your business

Guerrilla testing gives fast, honest feedback from real users, helping businesses spot problems before a full launch. It’s an affordable way to improve usability, especially for startups or teams with limited budgets. Simple, real-world testing often reveals insights that formal research might miss.

Examples

1. E-commerce: A startup shows its new mobile shopping app to people at a coffee shop to see if they can easily browse and add items to their cart.
2. Finance: A bank tests its redesigned ATM interface by asking strangers to complete a basic transaction and noting where they get stuck.
3. Travel-Tech: A flight booking site brings a laptop to an airport lounge and asks travelers to search for a flight, checking if the process is intuitive.

Guerrilla testing helps businesses get real feedback fast, so they can fix issues before launching to a wider audience.

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