Interaction design

Interaction Design

Interaction design is all about making digital products easy and enjoyable to use. It focuses on things like buttons, menus, and animations—basically, how people move through a website or app. When done right, it makes using technology feel effortless, so users don’t get frustrated or confused.

Why it’s important for your business

If your app or website is confusing, people won’t stick around. Good interaction design helps customers complete actions smoothly, whether it’s making a purchase, booking a trip, or signing up. When things work the way people expect, they’re more likely to keep coming back.

Examples

1. E-commerce: An online store adds a progress bar at checkout so customers know how many steps are left before completing their order.
2. Finance: A banking app makes sending money as easy as swiping right, so users don’t have to dig through menus.
3. Food Delivery: A delivery app plays a small animation when an order is placed, giving customers instant confirmation that everything went through.

Great interaction design keeps things simple, smooth, and frustration-free, which means happier customers and better business.

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