Task success rate

Task Success Rate

Task success rate measures how many users complete a specific action on a website or app without mistakes or frustration. This could be checking out on an e-commerce site, transferring money in a banking app, or booking a flight online. A high success rate means users can complete tasks easily, while a low rate suggests there are problems that need fixing.

Why it’s important for your business

If users struggle to complete tasks, they may leave and never come back. Tracking task success rate helps businesses spot issues, improve usability, and make the experience smoother. The easier it is for users to complete what they came for, the more likely they are to return.

Examples

1. E-commerce: An online store sees that only 60% of users complete checkout, so they simplify the payment process to increase the success rate.
2. Finance: A banking app notices users failing to set up direct deposits, leading them to add clearer instructions and improve button placement.
3. Travel-Tech: A flight booking site finds that many users abandon the seat selection step, so they redesign it to be faster and more intuitive.

Improving task success rate makes products easier to use, leading to happier customers and better business results.

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