UX research

UX Research

UX research is the process of studying how people interact with a website, app, or product to understand what works and what doesn’t. It includes methods like user interviews, surveys, and usability testing to gather real feedback. The goal is to design products that are easy, useful, and enjoyable to use.

Why it’s important for your business

If you don’t know what your users need, you might build something they won’t use. UX research helps businesses make smarter decisions by focusing on real user problems, which leads to better designs, fewer frustrations, and more satisfied customers.

Examples

1. E-commerce: An online store runs user tests and finds that shoppers struggle to find the size guide, so they move it next to the “Add to Cart” button.
2. Finance: A banking app interviews customers and learns they find loan applications confusing, so they simplify the wording and add step-by-step guidance.
3. Travel-Tech: A flight booking site watches how users search for flights and notices they often miss the flexible dates option, so they redesign it to be more visible.

By doing UX research, businesses can build products that truly meet customer needs, leading to better engagement and loyalty.

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