User Lab

See how real users experience your product, then build what actually matters.
User Lab is a focused, real-user testing format that gives your team direct access to the thoughts, behaviors, and pain points of your customers.
We handle the research, prep, and interviews, so your team can focus on insights, decisions, and action.
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5 video interviews with real mobile users, recorded and edited by our team
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Half-day workshop to watch and discuss the interviews with your cross-functional team
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Actionable roadmap outlining key strategic and tactical UX improvements
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What you will get with User Lab:

  • 1–2 discovery calls to define the user journey, target audience, and recruitment strategy
  • 4 weeks of research and preparation led by a senior UX researcher and consultant
  • Pre-recorded user interviews based on real tasks from your app or website
  • Half-day workshop to align your team and create a focused UX improvement roadmap
  • 1–2 follow-up calls to track progress and define next steps
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We believe this workshop will get you to you understand your app users more including their values, expectations, key motivators and buying moments for optimization or redesign needs. It is very important that different cross-functional teams are present at this workshop and watch users with us.

Why run a User Lab?
Data tells you what users are doing.
User Lab shows you why.
Watching real users interact with your product or application, where they hesitate, what they expect, what confuses the most, offers a level of clarity no analytics dashboard can match.

This workshop is designed to uncover:
- User values, expectations, and decision-making moments
- Friction points across key user journeys
- Misalignments between user behavior and business goals
- What your users actually want from your product (vs. what you think they want)
What areas of can be optimized?
- Critical user journeys

- Landing pages and conversion funnels

- Onboarding and registration flows

- Checkout and payment experiences
Who should attend the workshop
We strongly recommend bringing your wider team, watching users together builds shared understanding and empathy that accelerates better decisions.

- C-level stakeholders

- Product owners & product marketing teams

- CROs & UX managers

- Relevant agencies and product partners

User labs - understand the “Why”

Your analytics show you where users drop off. User Lab shows you why. From landing pages to registration flows, watching real people interact with your product provides clarity you can’t get from numbers alone. It helps cross-functional teams understand what needs to change and why it matters.

Why user testing works

  • Insightful: Learn what users think, expect, and misunderstand
  • Impactful: Uncover hidden friction that affects your KPIs
  • Efficient: Just 5 users can expose over 80% of usability issues

“The data tells you what users do. User testing tells you why they’re doing it.”

Why 5 users?

You don’t need to test with 50 people to get meaningful results. Research shows that after 5 well-matched users, you’ll start hearing the same feedback. That’s the sweet spot: maximum insight, minimal noise.

What a User Lab really solves

You might have the data. You might have the assumptions. But until you watch real users interacting with your product, you’re only seeing half the picture.

User Lab helps your team stop guessing and start understanding by showing you exactly where the product falls short, where users get stuck, and what needs to change to move the needle.

Here’s what we help solve and what you walk away with:

Problem
Solution
Confusion around why users drop off at key steps
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A clear understanding of how users experience your product
Misalignment between product features and user expectations
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Concrete evidence of what’s working and what isn’t
Internal debates with no clear direction or user voice
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Shared clarity across product, marketing, and design teams
Wasted dev time on features that don’t get used
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A prioritized list of UX improvements based on real feedback
Onboarding flows that feel clear to the team but not to users
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Stronger onboarding and flows built around actual user behavior
Messaging that misses user motivations or pain points
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Messaging insights that better reflect what users care about
Lack of empathy between stakeholders and end users
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A team that thinks and builds with the user in mind
Redesigns that launch without validation or feedback
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A focused roadmap of next steps, not just ideas
“The user experience lab helped us understand and resolve customer concerns. We were able to give site visitors more control and make the whole experience more comfortable. And keeping customers comfortable is crucial at Louvre Hotels.” - Tibauld, The Louvre Hotels
“The data tells you what users do. User testing tells you why they’re doing it.”
Work with the pros to uncover how real users experience your product and what needs to change.
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Schedule a call with our UX experts and chat in person

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